Westminster Economic Development

About Us

Our Team

The Economic Development team is a group of seasoned and talented individuals who bring a variety of skills to the City of Westminster. While we focus on the core functions of business attraction, expansion and retention, our work begins at the intersection of business, places and people.

We understand that a vibrant and inclusive community can only be created when a holistic approach is taken toward growth and prosperity. Our affordable housing policies and programs are a step toward ensuring that our residents have options for attainable housing. Our development and redevelopment projects, including Downtown Westminster and Westminster Station, will feature modern amenities that our residents want, while keeping an eye on sustainable design, multi-modal transportation options and the City’s commitment to open space. All of these efforts are helping us attract and retain a labor pool that companies are seeking.

Please feel free to contact any one of us with your questions. We look forward to working with you!

John L. Hall

Director of Economic Development
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John Burke, P.E., CFM

Downtown Westminster Development and Construction Manager
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Jenni Grafton, LEED AP-ND, Assoc. AIA

Senior Economic Development Officer
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Sarah Nurmela, AICP

Downtown Westminster Real Estate and Development Manager
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Stephanie Troller, CEcD

Senior Economic Development Officer
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Mona Choury

Downtown Westminster Management Analyst
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Chris Gray

Economic Development Officer
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Caroline Joy

Economic Development Marketing Coordinator
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Molly Tayer

Housing Coordinator
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Shelby Wood

Economic Development Executive Assistant
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Natalia DiMarco

Administrative Assistant
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Boni Leuenberger

Community Development Block Grant (CDBG) Technician
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John L. Hall

Director of Economic Development
jlhall@cityofwestminster.us   |   303-658-2113

John has 25 years of experience in economic development and private land use development consulting. His expertise includes multiple aspects of economic development, including primary business attraction and retention, small business development, retail recruitment, marketing, policy development and analysis, strategic planning, land development and incentive negotiations.

He previously served as Economic Development and Urban Renewal Director for the Town of Parker, Colorado. Prior to that he was business development officer for Westminster. In addition to times with Parker and Westminster, he has served as business recruitment officer for the Portland Development Commission, business development coordinator and Enterprise Zone program manager for the State of Oregon, and senior associate for Leland and Hobson Economic Consultants in Oregon. He has also engaged in teaching and conducted research in economic development at the university level.

John holds a bachelor’s degree in economics from Willamette University in Oregon and a master’s degree in economics from Portland State University.

John Burke, P.E., CFM

Downtown Westminster Development and Construction Manager
jburke@cityofwestminster.us   |   303-658-2021

John worked as a Civil Engineer in the private sector for 10 years, and has invested the last 12 years working for the City of Westminster. Currently John is the Downtown Westminster Development and Construction Manager. Prior to that, he managed over $30 million dollars in infrastructure projects to complete Westminster Station which is part of RTD’s Commuter Rail system called the B-Line. He is now turning his focus to help the City in bringing the vision of becoming the next Urban Center on the Front Range to fruition.

Jenni Grafton, LEED AP-ND, Assoc. AIA

Senior Economic Development Officer
jgrafton@cityofwestminster.us   |   303-658-2105

Jenni joined the Economic Development Office in 2016, transferring from the City of Westminster’s Community Development Department and bringing experience in urban design, plan review, and development services.  Her primary focus is on redevelopment efforts in the Westminster Station TOD area and coordinating the City’s affordable housing policy and strategy initiative.  Her expertise includes design project management, public policy development, sustainability practices, and urban infill projects.

She has previously served as the design project manager for Habitat for Humanity of Metro Denver and worked with the City of Commerce City as a city planner.  Additionally, Jenni taught in the College of Design at Iowa State University, where she led studios in the core design program, as well as urban and ecological design specialties.  Prior to ISU, Jenni also taught at the University of Colorado in the College of Architecture & Planning, as well as online for the University of Hawaii.

Jenni is an accredited LEED professional with a specialty in Neighborhood Development.  She holds master’s degrees in both Architecture and Urban Design from the University of Colorado with a certificate in Historic Preservation and a bachelor’s degree in Psychology from the University of Colorado.

Sarah Nurmela, AICP

Downtown Westminster Real Estate and Development Manager
snurmela@cityofwestminster.us   |   303-658-2136

Sarah Nurmela is the Real Estate and Development Manager for Downtown Westminster with 18 years of experience in the public and private sector in redevelopment, planning, urban design and architecture. Currently, she manages the redevelopment of the new 105-acre Downtown Westminster. The project encompasses a wide range of developers, cultural and civic organizations, and municipal and transportation entities to achieve the community’s vision of a downtown and regional destination.

Her previous work at Westminster includes leading long range planning efforts like the citywide Comprehensive Plan, Downtown Specific Plan, and Westminster Station Area urban design and planning. In the private sector in California, her work included leading mid- and large-scale transit-oriented redevelopment and station area plans, general plans, urban design, environmental evaluation, and community outreach. Sarah has a Masters of Urban Planning from Harvard University and a B.A. in Architecture from Washington University in St. Louis.

Stephanie Troller, CEcD

Senior Economic Development Officer
stroller@cityofwestminster.us   |   303-658-2318

Stephanie joined the Economic Development Office in early 2017. Her primary focus will be assisting in the revitalization of south Westminster and business retention. Stephanie brings over 13 years of economic development and project management experience. She has a strong background in helping communities achieve their short-term and long-term goals through facilitated strategic planning processes.

She previously served as the Colorado Main Street Coordinator at the Colorado Department of Local Affairs. Prior to that, she served as a Regional Economic and Community Development Manager in New Mexico. Her professional background includes business retention, downtown revitalization, affordable housing, public facilitation, policy, and practical problem solving.

Stephanie is a Certified Economic Developer, CEcD, with focus on strategic planning and neighborhood revitalization. She holds a bachelor’s degree in International Business from New Mexico State University and a Master of Public Administration from the University of Colorado, Denver.

Mona Choury

Downtown Westminster Management Analyst
rchoury@cityofwestminster.us   |   303-658-2038

Mona joined the City of Westminster in 2004 assisting Economic Development. In 2016 she began supporting the development of Downtown Westminster as a Downtown Westminster Management Analyst. Her primary focus is development and real estate transaction support, maintaining project schedules, managing the Downtown-related budgets, as well as performing focused research and special tasks relating to the development of Downtown.

Mona is a Westminster native and previously worked for a local Westminster business as an Operations Manager.

Chris Gray

Economic Development Officer
cagray@cityofwestminster.us   |   303-658-2112

Chris joined Economic Development Office in 2011. Chris’s core responsibility is to operate the business attraction function of the office.

Chris has extensive experience in the Denver metro economic development market having served in business development capacities with the Metro Denver Economic Development Corporation, the Aurora Economic Development Council and the Mid-America Manufacturing Technology Center at Colorado State University.  He has also coordinated aerospace industry outreach for Metro Denver WIRED, a strategic workforce development program and served as Director of the San Luis Valley Economic Development Council.

A native of the Cleveland, Ohio area, Chris holds a bachelor’s degree in Economics from Northwestern University, and a master’s degree in Public Administration from the University of Colorado/Denver.

Caroline Joy

Economic Development Marketing Coordinator
cjoy@cityofwestminster.us   |   393-658-2110

Caroline Joy joined the Economic Development Office in 2016. Her responsibility is to manage the business and development branding, marketing, and communications efforts for the City of Westminster.

Caroline has more than 20 years experience in marketing and communications and has done extensive work in the metro Denver market. After graduating from the University of Colorado Boulder’s School of Journalism, she worked as a copywriter for long-time Colorado retailer, Fashion Bar. She has also worked for the Denver Athletic Club, and spent eight years with Bank One (currently JP Morgan Chase) throughout the 1990’s, eventually serving as the vice president of marketing for Colorado.

She has a broad writing background, working as a grants specialist for the Children’s Museum of Denver, as well as communications director at the Colorado Bankers Association. She fell in love with branding and place marketing while working as director of communications for Atlas Advertising in Denver, and had her own marketing and communications consulting business before joining the City. Prior to permanently moving to Colorado in 1985, Caroline hopped around the country (and across the border) living in Ohio, New Jersey, Canada and New York.

Molly Tayer

Housing Coordinator
mtayer@cityofwestminster.us   |   303-658-2414

Molly Tayer joined Economic Development in February 2018 as the Housing Coordinator.  The new position will identify opportunities to partner with private and non-profit developers and local housing authorities to build and retain affordable and attractive housing to address the growing need in our city for housing for the middle.

During the housing needs analysis accompanying the 2017 Affordable and Workforce Housing Task Force process, the Westminster City Council prioritized housing as a emergent area of concern and designated staff resource to focus on Westminster’s housing challenges and guide the implementation of identified solutions.  Molly’s work plan is informed by the Affordable Housing Task Force Recommendations, as well as emergent opportunities identified in proposed development and redevelopment, and current and long-range planning objectives.

Molly brings to our organization a background seasoned in both municipal government and private sector policy analysis; ranging from managing Affordable Housing and Small Business investments in Santa Fe, New Mexico – to crafting community involvement processes and impact dialogues with neighbors and community stakeholders across Colorado. Molly holds a Masters Degree in Public Administration from the University of Colorado in which she focused on organizational leadership and facilitation of complex community issues. Molly has also served as an adjunct professor at the School of Public Affairs at CU-Denver where she taught Public Involvement: Theory and Practice.

Shelby Wood

Economic Development Executive Assistant
swood@cityofwestminster.us   |   303-658-2168

Shelby joined the Economic Development Office in 2016, but has been an employee with the City of Westminster since 2012. She is the executive assistant for John Hall and oversees the day-to-day department operations, as well as budget preparation and management.

After graduating cum laude and earning her bachelor’s degree from the University of Tampa Shelby joined Target Corporation for eight years, eventually serving as a Team Leader. She’s held several support and team leader positions at various companies in Florida and Colorado, including Sound Advice and Norandex Building Materials before joining the city in 2012.

Originally a member of the Human Resources team, Shelby provided key support to the Training and Risk Management staffs. She is a board member of the City of Westminster’s Employee Service Club and a graduate of the city’s Leadership Development program.

Natalia DiMarco

Administrative Assistant
ndimarco@cityofwestminster.us   |   303-658-2419

Natalia DiMarco joined the Economic Development Office in 2018 to provide administrative support for the Downtown Westminster Project, assisting with day-to day office management. She brings over 15 years of experience in her field to the City. Natalia is a cum laude graduate of Regis University, holding a Bachelor of Science degree in Psychology.

After attaining her BS, she worked within Regis University in an administrative role within financial services for 11 years, working with budget and cash management, grant applications, accounts payable and receivable.  She also worked as an Executive Assistant for Denver Public Schools for six years.

Originally from Colorado, she has witnessed the City of Westminster undergo many changes and is passionate about her community.

Boni Leuenberger

Community Development Block Grant (CDBG) Technician
bleuenberger@cityofwestminster.us   |   303-658-2102

Boni has worked for the City of Westminster since 1993, and joined the Economic Development Office in 2016. She has handled the Community Development Block Grant (CDBG) quarterly reporting, established and maintains CDBG project folder, Integrated Disbursement Information System (IDIS) set-up, draws and accomplishments, Davis Bacon compliance, assistance with the Emergency and Essential Home Repair program, yearly reports to the State Historical Preservation Officer (SHPO), reconciliation of funds, invoice payment and other staff support.